# User Segments

User Segments are used to target rules and a program to specific people based on [custom attributes](https://docs.suggestic.com/console/access-the-main-menu/access-the-main-menu/programs/user-segments/create-a-segment/custom-attributes).

For instance, a user segment can be all the users who can need a diet **Lactose Intolerant.**

![](https://3642424792-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MbNfvAh4JOurMsovv7p%2Fuploads%2FNj3bkGZhJYNKuB4D2Q5E%2Fimage.png?alt=media\&token=7601dd97-106c-4a75-a339-15e6574f4b37)